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Personas

Keep your product work on track and focused on customer needs with personas.
Document and share your personas.
Personas help you keep your discovery work on track. Tag and manage interviews and feedback with personas, and organize your product work around your target customers.
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Create and share personas

Document and share personas in Orbit. Connect your personas to the rest of your product work.

Tag and filter incoming feedback and interviews with personas

Interviews and feedback notes can be tagged with personas. This makes it simple to search, organize and manage your incoming feedback and interviews at the persona level.
Personas can be linked to your product opportunities in the properties panel.
Link personas to opportunities and keep your opportunity documents organized at the persona level.